IT'S A GOOD TIME TO "BE IN BAKERSFIELD."

As marketing guru Don Draper said on "Mad Men": “If you don’t like what’s being said, change the conversation.” So we are.

resources, articlesShannon LaBareApril 9, 2018resourcesComment

EFFICIENT HOMES + RENEWABLE ENERGY = A BETTER BAKERSFIELD

Building a new generation of homes powered by clean, renewable energy is a logical next step — one that will build a healthier, more prosperous future for everyone who calls Bakersfield home.

resources, articlesShannon LaBareMarch 29, 2018resources Comment

LAUREN BE • BE INDIVIDUAL

Learn about why this Orange County native fell in love with Bakersfield and how she enjoys being part of this thriving community of diverse people.

storiesShannon LaBareMarch 29, 2018be individual, be individual in bakersfieldComment

DOWNTOWN IS WORTH IT

Eager for change, property owners consider taxing themselves to improve business district.

resources, articlesShannon LaBareMarch 29, 2018resourcesComment

KEN BEURMANN • BE GREAT

Discover why this successful executive couldn’t wait to get back to Bakersfield after only a year away and the reasons why our town is so special to him.

storiesShannon LaBareMarch 29, 2018be great in bakersfield, physical therapy, be greatComment

NATALIE GREEN • BE BOLD

When this small business owner and mom moved away, Bakersfield quickly pulled her back. See why Natalie loves this tight-knit community and what makes this town different from the rest.

storiesShannon LaBareMarch 29, 2018photography, be bold in bakersfield, be boldComment

WE NEED TO WAKE UP AND CELEBRATE OUR RAW COOL FACTOR

Sometimes it takes a little outside perspective to help us realize the raw cool-factor this place possesses. And now that I’m back, I see it everywhere.

resources, articlesShannon LaBareMarch 20, 2018resourcesComment

ANSELMO MORENO • BE INNOVATIVE

Born and raised in Bakersfield, discover why this native never felt the urge to leave and why he’s always been proud of his warm and giving hometown.

storiesShannon LaBareFebruary 15, 2018be awed by bakersfield, be innovative in bakersfieldComment

MIRANDA WHITWORTH • BE PRESENT

Find out how Bakersfield stole the heart of a 19-year-old from Salt Lake City, Utah, and why she’s stayed for the past 16 years.

storiesShannon LaBareFebruary 15, 2018be successful in bakersfield, be present in bakersfieldComment